What if your platform went into the green?
Lighthouse scores are not reserved for simple websites. With a clean architecture and a real Core Web Vitals strategy, a complex platform can become fast, accessible and profitable again.
Reduced JavaScript • Stabilized LCP • Crawlable SEO • Validated Accessibility
Augmented diagnosis
AI accelerates diagnosis. Expertise decides what to fix.
Weak signals are detected faster, priorities are better arbitrated, and budget focuses on fixes that create real impact.
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signals
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priorities
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Professional journey
Our expertise goes beyond any single technology or sector. We have applied our skills across industries as diverse as luxury (Christian Louboutin, Diptyque), sports & lifestyle (Venum, BazookaGoal), retail (Secret Sales, Jardiland, Bio c' Bon), digital agencies (SQLI, Clever Age), and tech (SoftBank Robotics). Each sector comes with its own demands — flawless shopping experiences for luxury, relentless performance for sports, 24/7 reliability for retail. But beyond sectors, it is cross-cutting challenges that shape our team's daily work: • Architecture & Migration — Leading complex migrations (Magento 1→2, Cloud, microservices) with zero downtime. • Performance & Core Web Vitals — Optimizing load times, cutting error rates, and acing Lighthouse audits. • SEO & Organic Traffic — Boosting visibility, growing organic traffic and preserving rankings during migrations. • Growth Strategy — Advising CTOs and product teams on architecture and roadmap decisions. • Security & Compliance — Ensuring PCI and GDPR compliance and hardening platforms against threats. • Integration & API — Connecting ecosystems (ERP, OMS, CRM, marketplaces, payments) through robust APIs. Every engagement is a new story, every client a fresh challenge. And it is this diversity that makes our journey so rich.
Field evidence
Missions, contexts and recommendations from real projects
Iconic French luxury house, globally renowned for its red soles and exceptional leather goods.
Led the American expansion for Maison Christian Louboutin:
- Full US site migration from Magento 1 to Magento 2.3 with zero downtime
- Omnichannel architecture integrating the new Datex OMS with the US Magento frontend
- Unified codebase upgrade from 2.3.x to 2.4.4-P2 across all instances
- Performance optimization to handle traffic peaks (private sales, Fashion Week)
- Coordinated Paris-New York teams
Recommendations
“I had the opportunity to work with Yassin, especially when my team needed reinforcement on Magento 2, to be able to finish a big project on time. Yassin has shown a great efficiency and a remarkable …”
“Having worked with Yassin for about 2 years, sometimes in the same team sometimes on different projects, it was great moments with a lot of challenges but with a very good investment and team spirit. …”
“I often call on Yassin for his Magento expertise and I can only recommend his knowledge of the subject and his ability to listen and plan ahead.”
Certifications
Our team's certifications reflect an ongoing commitment to technical excellence.
Adobe verified credential
April 15, 2026
Adobe verified credential
January 27, 2026
Adobe verified credential
January 21, 2026
Adobe verified credential
December 28, 2018
Adobe verified credential
December 28, 2025
Adobe verified credential
November 14, 2025
Agentic commerce: when your API becomes the storefront
AI-assistant traffic to retail sites is surging and now converts better than classic traffic; the UCP and ACP protocols, backed by Google, OpenAI, Stripe and Shopify, make shopping agents a channel in their own right. What that changes for e-commerce architecture, and where to start without a rebuild.
4 min
E-commerce accessibility: one year into the EAA, the grace period is over
Carrefour ordered to make its site accessible within six months, first regulatory cases in Sweden and the Netherlands, warning letters in Germany: one year after the European Accessibility Act took effect, this is no longer theoretical. What changed, and where to start.
4 min
Product discovery inside AI assistants: what Adobe Commerce's Catalog Agent changes
Since July 27, Adobe Commerce can expose your catalog in a format AI assistants actually understand — without touching your storefront. What the Catalog Agent does, its current limits, and how to get your data ready.
3 min
Launching a free, AI-powered e-commerce diagnostic
I built a free tool that audits any e-commerce site — performance, SEO, security, or a full 360° review — and returns a professional report with a prioritized action plan. Here's how it works and why I made it.
1 min
Your platform may already hide its next gains.
A clear diagnostic separates visible symptoms from real technical causes — and prioritizes what creates measurable impact.
Free diagnostic of your site